Unlike our beloved Homer Simpson i am not a huge Doughnuts enthusiast. So i was a bit sceptical when i came to try the doughnuts at Crosstown Doughnuts & Coffee bar in Soho.
Most of the doughnuts i usually eat in my life are too greasy, tasteless, overly sweet, or simply too industrial.
(I swear i am not talking about those Krispy Kreme Doughnuts that people usually bring to the office by dozens at every occasion. ).
I tend to put Doughnuts in the same category as Cupcakes : Good looking products lacking flavours a k a Boring Food. You know the frustration, it’s like approaching that ridiculously good looking woman/man just to realised that she/he is in fact completely empty and boring.
So when i usually passed by the Crosstown Doughnuts shop in Soho, i was never really tempted to give them a go. It’s only when i noticed the amount of people queuing in front of the shop every weekend that i thought i was probably missing something #FOMO.
I had some free time this weekend so decided that it was the perfect occasion to give doughnuts a go. Would Crosstown doughnuts be able to reconcile myself with Doughnuts ? I had no idea. To be honest I had no clue about their offering when i entered the shop and my expectations were quite low, if not non- existent.
But before that, let’s do a small recap, Crosstown doughnuts, who are they ?
Crosstown Doughnuts, Who are They ?
Crosstown doughnuts started back in May 2014 as a market stall on Leather Lane (It’s a street in Clerkenwell which changes into food market a few days during the week). Their goal was to provide a tasty fresh, handmade product, utilising the best ingredients they could find.
The team at Crosstown doughnuts produces fresh doughnuts every single day in their owned-and-operated bakery in South London. They roll and pin their unique dough by hand – and make all their jams, compotes, fillings, glazes and toppings in-house. The sourdough is a hybrid mix which gives them a stronger crumb and bread-like texture.
They are now pretty well implemented with several Doughnuts Bars around London and a a couple of stockists where you can find their creation such as Selfridges and Whole Food.
in case of bad hangover or just laziness, Crosstown Doughnuts offers the possibility to order online and have the doughnuts delivered within Central London.
Review : Creme brûlée & Sea Salt Caramel Banana Doughnuts
The Soho shop where i have been to, is their flagship store. It’s a cute small shop with very limited seats for take-in coffee.
The shop sells a wide range of different doughnuts. They are all really appealing with original flavours combination such as Chai Tea, Peanut butter berry or even Beetroot Lemon Thyme.
As i mentioned at the beginning of the post i am not a huge fan of doughnuts, so when it was my turn to order at the shop i limited myself to two Doughnuts (I already hear some of you say is that even possible?!).
My first choice was the Creme Brulée and my second was the Sea Salt Caramel Banana (what an exciting flavour!). The shop was packed with so many people queuing on the outside that i decided to order take away.
The Sea Salt Caramel & Banana Doughnut was the first i have tried and it was a really good surprise, it is a very generous doughnut. My first impression was that the chocolate sourdough is soft and well balanced. The sea salt caramel and home made chocolate soil topping are also adding an extra texture to the doughnut. The doughnut reaches his peak when you hit the banana custard filling. It is absolutely De-Li-Cious, i’d be really curious to know the recipe of their home made filling. The flavour of the banana is well present and not too artificial, it is a perfect combination with the chocolate sourdough and the crunchy topping.
The Creme brûlée doughnuts is probably the less sexy looking of the range. It has an ordinary look with a caramelised creme brûlée finish on the top. At first bite the doughnut is pleasant but nothing exceptional. It’s only once you reach the generous vanilla custard filling that the doughnut reveal his full personality. The creme brûlée flavour is well present and the combination of the crispy caramelised top, the texture of the sourdough and the filling is a real pleasure. A really good surprise once the three layers mix together.
In overall, these doughnuts are offering a pleasing experience far away from the usual oily and overly sweet doughnuts that you could find in every corner of London. This difference is essentially due to the original recipe of their hybrid sourdough, the generous filling and the quality of the ingredients used.
That experience as a cost, at around £3.50 per doughnuts it’s obviously not cheap. However, for an elaborated home made premium product, it is worth a try. And you don’t need to eat a dozen of them anyway, they are quite filling and your waist will thank you later.
Crosstown Doughnuts manages to bring back Doughnuts to their former glory by elevating them to a premium, hand made tasty product. With an appealing wide range of flavours and some exclusive limited edition. The team at Crossnut doughnuts has set the bar to a new standard and has definitely reconciled myself with Doughnuts.
I only have only one thing left to say, mmm Donuts !
Overall : 4/5
Taste : 4/5
Price for value : 3/5
Soho Flagship store.
4 Broadwick St, London W1F 0DA
Opening Hours :
- Monday to Thursday : 08:00 – 22:00
- Friday: 08:00 – 23:00
- Saturday : 09:00 – 23:00
- Sunday : 09:00 – 20:00 or until sold out